Case Study

Embrace The New Trend of Live Streaming

Qiao Fish Maw

https://boardhk.com/

– Case Description

The demand for healthy and high-quality food has been greatly increased nowadays. Qiao focuses on the production of pollution-free fish maw from the Danish deep sea. All the codfish are caught in the North Atlantic waters of Northern Europe and delivered to the Hong Kong factory for manually processing to ensure all the products are pure and natural without any additives.

Evecutive Summary

Live streaming is booming in China. It’s a brand new marketing tactic that allows marketers to demonstrate the products live. The audience is able to ask questions and receive immediate answers. The live interaction leads to direct purchase without leaving the stream. Live streaming is a must-have feature nowadays in top China eCommerce platforms.

We worked with the top internet celebrities to maximize the live streaming results. Qiao hit his record sale in a series of live streaming events.

Highlights

W

Chinese internet celebrity Jie Ji was invited to host the tasting event, which attracts immediate attention. With the average record of ￥200,000RMB per live streaming, the inventory was sold out in just 3 minutes.

Final Result

Selected as 'Tmall Global World Factory' project

2020 Tmall Global strategic partner

NO.1

in fish maw market

% Monthly Growth