e-Commerce in China
Simplified Gateway with High Market Demand
Market Profile
China is Australia’s number one export market
The rising level of income in China’s rapidly growing middle class means there are a significant number of people who are searching for high-end goods and services.
Data source: gov.cn
Consumers Shop Online
Million
China E-commerce Total Sales Value Last Year
Billion USD
Sales on Tmall Platform
11.11 Global Shopping Festival
Tmall is China’s biggest business-to-consumer (B2C) platform. During 11.11 Global Shopping Festival 2021, sales on Tmall from Nov.1st to Nov.11th reached
Billion USD
Data source: weibo.com
Tmall 11.11 Global Shopping Festival 2021
Most Popular Australian Products
Food Products
Mother and Child
Cosmetics
Health Care and Medicine
Online vs Offline Sales
Time
E-commerce Require Much Shorter Preparation Time
All goods imported into China must pass through a series of commodity inspections and meet certification requirements. The lengthy process could take years.
However, under China’s luggage and Post Tax Policy, normal quarantine and other compliance testing are exempted under certain conditions. The simpler cross-border procedures largely shorten the preparation time to enter into China’s market from years to months compared to traditional means.
Cost
E-commerce is More Cost-effective
Under China’s luggage and Post Tax Policy, most products are generally exempt from the requirement to be pre-registered with Chinese authorities. This could save a lot of costs comparing to traditional means. For example, the pre-registration fee for each beauty product is CNY 10,000 to CNY 25,000.
Regular import duties, value-added tax and consumption tax applied to merchandise imported through traditional means could add up to 150%, epically luxury items. While Products entering China via e-commerce are subject to personal postal tax rates, which is 20%~30% cheaper.