About Us
Tmall Strategic Partner
We are the Gold Star Partner of Tmall Global with more than 10 years of experience in China’s cross-border eCommerce.
Our History
2013
Established the first Tmall store in South China selling international baby car seat
2017
Established our own new brand from scratch
2014
Started Tmall Global cross-border eCommerce business
2018
Became the sole agency for international brands
2015
Official Tmall Partner of Tmall Global
2019
Started providing one-stop eCommerce services to international brands
2016
Strategic partner of Tmall Global
2020 - 2021
Helped over 30 brands successfully enter the Chinese market
Our Achievements
TOP 3
2017 TOP 3 store in Tmall Global baby car seat category
10M RMB Club
10M+ RMB transaction within Double 11 promotion day of 2019
Strategic Partner
2017-2020: Tmall Global official strategic partner for 4 years in a row
Our Team
Co-founder
Ray Wang
Ray artfully combines strategic thinking and operational expertise to lead our team in China. Optimistic and entrepreneurial, Ray’s passion to build a great company is contagious. He was one of the first to build a top-ranked e-commerce operation in China for American and European children’s car seat brands. Fluent in Chinese, German, and English, Ray likes to travel around the world with his lovely family and enjoys running. Ray is also a supply-chain expert certified in Production and Inventory Management (CPIM) by APICS.
Co-founder
Tommy Li
Fascinated by big data, machine learning and artificial intelligence, Tommy is our in-house data guru and algorism expert. He brings data and insights together to customize marketing plans for each international brand we work with to maximize sales and minimize cost. Previously, Tommy led the app development platform for China Mobile, the largest wireless carrier in the world with more than 916 million customers.
Co-founder
Selina Chen
With a career spanning 15 years and experience transforming brands and businesses across Australia and China, Selina Chen is one of the industry’s most accomplished brand strategy specialists. Having worked her way up through the world’s top-rank companies, Selina has skills in a breadth of disciplines. As a senior business developer and brand marketer, Selina’s love of her work roots deeply in her passion of helping businesses to succeed, and she is really good at it.