What are the challenges to enter China’s e-marketplace? Do you need a local partner?
Understanding Chinese Consumers
What the Chinese consumers concerned about is product authenticity. Unsafe and counterfeit products have reduced trust in domestic products, pushing consumers sourcing quality overseas products online.
However, as more and more brands are entering the marketing, simply being “Australian” or having a reputation for ‘safety’ won’t guarantee long-term success.
In order to win online market shares and stand on top of the noise, tailored marketing strategies is essential.
Working with a local partner will enable you to react fast to the forever-changing market and ensure long-term success.
The question list
How large is the market? Will it grow or contract?
Who are your major competitors? How do you differentiate from your competitors?
How do you fit into the current market and secure your market share?
How much upfront capital and resources are required to enter the market?
What are the consumers’ buying behaviours?
How do you price the products and position your brand?
What are the legal and compliance requirements?
How to enter the market with minimum risks?
What We Can Help You With
Market Research
Marketing
Brand Positioning
Regulatory
Pricing
Logistics
Planning
Customer Service
Why Us
- Over 10 years’ experience in cross-border E-commence in the Chinese market.
- Five-Star Tmall global partners （TP）
- Extensive experience in different product categories, including Food, Health Products, Kids, Baby & Maternity, Beauty, Home Appliances, Smart Home, etc.
- Our strength lies in combining online and offline marketing campaigns to quickly increase brand awareness and drive actual sales.
Our Hassle-free One-stop Solution
Every business makes mistakes. There is no exception when it comes to Chinese e-marketplace. We protect our valued customers from the same pitfalls we learn from past experiences. Our one-stop solution is continuously optimized and tested over time to ensure together we expand your company’s global footprints with minimum time, cost and risks.
Step 1.
Market Research and Analysis
- Market size & trends
- Major competitors and their sales performance
- The shopping behaviour of your target audience
- Growth opportunity and challenges
Step2.
Strategies and Planning
- SWOT analysis
- Brand positioning
- Product selection & pricing
- Store opening plan
- Marketing road map
- Profit & Loss (P/L) analysis
Step3.
Store Launch and Testing
- Inventory planning and shipment to the bonded warehouse
- Storefront design and development
- Branding and marketing
- Product/market fit testing
Step4.
Store Management and Customer Support
- Daily store management
- Online and offline marketing
- Customer supports
- Customer reviews
- Weekly reporting and monthly meeting
Some of Our Clients
Frequently Asked Questions
What are the top Chinese marketplaces to sell on?
- Tmall Global.
- Tmall
- Taobao.
- Alibaba.
- JD Worldwide.
- Kaola.
- Amazon.cn.
Although you could sell on all these platforms, we usually suggest starting from Tmall Global – the most popular Chinese B2C platform. As a newcomer to the market, selling is always hard at the beginning. Rather than spreading your budget too thin, we suggest focusing on one marketplace to get the best results before entering another battlefield.
What is a Tmall partner
Tmall Partners (TP) are professional service companies with operations in China which provide merchants with high-quality cross border e-commerce services. TPs are assessed and evaluated by Tmall on a quarterly basis. Certified TPs are granted as 3 Star TPs, 4 Star TPs, and 5 Star TPs. 5-star TP represents the highest level of partnership with Tmall.
What is the difference between Tmall and tmall global?
Tmall requires its merchants to have local China entities and register its products with the local authorities. While Tmall Global sellers, on the other hand, are companies with corporate entities outside of China and sell imported products.
How to start selling on tmall global? What is the entry process?
- You are not required to have a business licence in China to be able to sell on Tmall Global, but Tmall shopfronts can only be operated by the brand owner or their licensed agents. Proof of trademark/service mark registration in the country of business incorporation and copy of valid business license are required.
- You are required a verified Alipay (China’s equivalent of PayPal) cross-border escrow settlement account to receive RMB payments from Chinese customers.
- You will find a Tmall Partner (TP) to work with.
- Site design, inventory management, warehousing, order fulfilment, customer service and delivery remain the responsibility of the shopfront owner, assited by Tmall partners. The marketplace does not purchase, store or deliver merchandise.
How much does it cost to set up a Tmall Global store?
- Deposit
You are required to pay an anti-counterfeit security deposit of CNY￥50,000 to ￥10,000. - Yearly Fee (Service and Technology Fee)
The service and technology yearly fee is somewhere between CNY￥30,000 to CNY￥60,000 depending on your product categories. If you sell in multiple product categories, you only pay for one category with the highest amount. - Sales Commission
Sales Commission normally varies between 2% ~ 5% depending on the product category which is calculated as；
Applicable Commission Rate x (Product Price + Logistics Cost) - Alipay Service Fee
Alipay charges a 1% service fee of the transaction value.
What is EMDG?
The Export Market Development Grants (EMDG) scheme is a key Australian Government financial assistance program for aspiring and current exporters. It is administered by Austrade.